From the Brunello Cucinelli Spring/Summer 2012 catalogue: “The color palette features pastel shades with slightly grayish, faded, and mélange tones: Lily, Plum, Chamomile, Geranium, Lime, Mint, Quartz, Antarctic White, Coral, Orange, and Eucalyptus”
Permanent Style: Thank you for talking to us from Solomeo, Brunello.
I’d like to ask you about your use of colour in your collections, if I may, particularly for Spring and Summer. Your clothes frequently use pale colours for this season, and I think this is something English men are traditionally bad at wearing during the summer months, tending to extremes of pale linen and nothing else. What is the key to wearing pale colours well?
Brunello Cucinelli: I think the key is to always match a colour with something neutral. So you could wear a nice pale orange trouser, but with a mid-grey or navy jacket. Or, if the weather suits pale colours everywhere, make sure one of them is a neutral colour like a beige or a cream.
The collection is organised along these lines, and it’s not too much to say that it is the philosophy of the company to present things in this way.
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